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| Rhakim D. Todman aka ‘Celeb’, Founder and CEO of Press Da Button (PDB). |
Rhakim D. Todman, also known as ‘Celeb,’ is the founder and CEO of Press Da Button (PDB). Celeb earned a Bachelor of Science in Recording Arts and a Master of Science in Business and Entertainment. With an unwavering passion for music, he has built a multifaceted career as a producer, artist, and audio engineer. Celeb is deeply committed to refining his craft and achieving his long-term goals in the music industry. Through PDB, he proudly represents the culture of the Virgin Islands, showcasing its talent and creativity on a global stage.
How did you come up with the name, Press Da Button?
Engineers often go unrecognized and receive limited credit despite their significant contributions to the music industry. To highlight this role, Celeb began incorporating his tag, "Celeb, press da button," into his work and it has really taken off. Voiced by his close friend Anita Maduro, the tag quickly gained popularity. Celeb has noticed that artists now remix and incorporate it into their song intros. This unique approach has allowed him to solidify his identity as an engineer.
What services do you offer to artists?
"PDB provides a range of services, including music production, recording, mixing, and mastering. The focus is on delivering top-tier quality and bringing an artist’s creative vision to life."
Celeb’s ultimate aspiration is to grow PDB into a leading global brand that not only produces exceptional music but also inspires and educates aspiring audio engineers and creatives.
What inspired you to go into music?
What inspired you to go into music?
"During childhood, I observed in admiration, my father turning the knobs on the equalizers while working on car audio systems. I then began to explore my own musical aspirations by learning to play the keyboard. This opportunity ignited a passion for helping artists explore their creativity and expand their sound."
Through PDB, Celeb channels his energy and enthusiasm into each session, where he is bold and energetic in comparison to his typical reserved persona.
What was the first song you worked on/produced?
Celeb’s earliest experience producing music dates back to his teenage years, making it difficult to recall the specific song. However, those formative years set the stage for a lifelong journey in music. Over time, he has worked on countless records, each contributing to his growth and mastery as an audio engineer and producer.
Which international artist would you want to work with?
What was the first song you worked on/produced?
Celeb’s earliest experience producing music dates back to his teenage years, making it difficult to recall the specific song. However, those formative years set the stage for a lifelong journey in music. Over time, he has worked on countless records, each contributing to his growth and mastery as an audio engineer and producer.
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| Celeb, in the studio in Paris with multi-Grammy award-winning audio engineer, Leslie Brathwaite, who has worked with some of the most influential artists of today including, Beyoncé, Jay Z, Pharrell, Cardi B. and Lil Uzi to name a few. |
"I have already collaborated with internationally acclaimed artists such as Cardi B, Meek Mill, Lil Baby, and DJ Khaled."
He continuously aims to work with artists local and worldwide—both established and emerging—who are making significant contributions to the industry. Celeb’s focus is on fostering meaningful collaborations and creating music that resonates with audiences across cultures.
Who do you listen to?
"I listens to a diverse collection of artists across all genres."
This approach allows Celeb to stay informed about evolving trends in music production and mixing techniques. By analyzing how different elements are used in various genres, he continuously sharpens his skills and expands his creative horizons. For Celeb, every track is an opportunity to learn and grow as an engineer.
What’s your favorite genre?
What’s your favorite genre?
"While rap is my favorite genre, my versatility allows me to excel in a wide range of musical styles."
His expertise extends to Afrobeat, R&B, calypso, soca, bouyon, and more. Each genre presents unique challenges and creative opportunities, and Celeb takes pride in his ability to adapt and deliver high-quality results regardless of the style.
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| Celeb with Jay Z's Engineer, Young Guru |
What are the plans for 2025?
"To continue “Pressing Da Button” with a range of exciting projects both locally and internationally."
One of PDB’s core goals is to empower aspiring audio engineers through workshops, panels, and training programs. This commitment aligns with the philosophy “each one, teach one,” emphasizing community growth through shared knowledge and mentorship.
Advice to the youth
"Stay focused, confident, and prayerful. The music industry requires passion, dedication, and perseverance. Surrounding oneself with mentors, continually improving skills, and remaining committed to your vision are essential to achieving success."
Celeb also highlights the importance of patience, encouraging aspiring professionals to trust the process and embrace challenges as opportunities for personal and professional growth. Even when the journey feels tough, don’t overthink it, just Press Da Button!
If you would like to contact Celeb, please contact him via email: pressdabuttonpdb@gmail.com.
